24 Sep 2009

Apple VS Creative

“At heart, Creative is an engineering company that believes that every gadget should be stuffed with all sorts of features. In its eyes, this is giving customers value for money. Customers reciprocated by buying millions of these devices.

For Apple, it’s about fit for use. Find out what customers need and match it accordingly with feature offerings. Don’t fill gadgets with too many features that people don’t understand and won’t use.”

- Radio in an iPod – Aye or nay?